Happy New Year! To help ease back into work, knowing we're all dragging after the holidays, I'm hosting a 20-minute virtual Reset & Refresh Masterclass! Join me on YouTube, as we reflect on what worked in 2024, ditch what didn’t, and refine your marketing strategy so you can step into the first full week of the year feeling clear and confident. The best part? You can join anonymously from the comfort of your couch, in your coziest clothes. 🛋️ Here’s what you’ll get:✔️ Clarity on what’s...
3 months ago • 1 min read
BRENDA ECKHARDT Marketing Coach + Photographer Hello Reader, Things feel especially overwhelming this Holiday Season, which is why I wanted to give a reason for you to sit back, pause, and take space for a few seconds, just for you. Running a small business often feels like juggling a million tasks at once, and it’s easy for nagging thoughts to creep in at the end of the year—the thoughts that tell us we haven’t accomplished enough. But let’s be real: those thoughts aren’t true. The whirlwind...
3 months ago • 2 min read
BRENDA ECKHARDT Marketing Coach + Photographer Hi Reader, Our flooded inboxes are a great example of a crowded online marketplace, and how standing out can feel impossible. But remember, your reviews are what truly set you apart from the competition. Did you know that 81% of shoppers check online reviews before deciding to do business with you? ⭐️ That’s why Google Reviews can market your business better (and for free) than any sale or ad ever could! I created the Five Star Formula to help...
4 months ago • 1 min read
BRENDA ECKHARDT Marketing Coach + Photographer Read time: 2 mins Hi Reader, I wanted to write you something real today. Not another “strategy” email, not another list of tips, but something from the heart. So many conversations I've had lately revolve around overwhelm — and I'm guessing you’ve probably had moments lately where marketing feels like… too much. Maybe it’s the pressure to come up with ideas. Or the frustration of spending hours creating a post that barely gets noticed. Or my...
4 months ago • 2 min read
Hi Reader, It seems that Facebook, Instagram, and countless other platforms hit the snooze button. 😴 But you've probably noticed quickly that the one place that's still wide awake: Email! 💌 It's the perfect reminder that this space is all ours, no matter what happens in the social media world. I'd love to turn this moment into an opportunity to connect with you. Please reply with any emoji that expresses how you'd feel if social media vanished forever. 😍 🤩 💩 😞 👋 ❤️ As always, if you're ready...
about 1 year ago • 1 min read
BRENDA ECKHARDT Marketing Coach + Photographer Read time: 2 mins Hi Reader! Are you feeling that "rest and reflect" wintery mood, like I am? I hope you're embracing some well-deserved 'you' time.The first big snowstorm of 2024 is hitting Wisconsin, and there's more than just coffee brewing – here are some fun updates! ☕ 🚀 🎉 New Website Alert! Our digital marketing home just got a makeover. It’s sleek, it’s chic, and it’s waiting for you! Dive into boostyourvisibility.net and let the marketing...
about 1 year ago • 1 min read
BRENDA ECKHARDT Marketing Coach + Photographer Read time: 3 mins Hi Reader, Our online habits sure have shifted in recent years. I do believe that the "old way" of social media is dead, and we're stepping into a completely new marketing landscape. Remember when Facebook felt like a home base of communication? We'd wake up each day eager to sign in and scroll to see what everyone was up to. It's not as exciting anymore, is it? If you've missed that sense of online community, you're not alone....
over 1 year ago • 3 min read
BRENDA ECKHARDT Online Marketing Coach + Photographer Hi Reader, Did you know that Stanley mugs almost failed? As promised, here's more on how they turned a set-back into a comeback, becoming a status symbol for fashionable and health-conscious women everywhere! Back in 2019, Stanley made the tough decision to discontinue their tumbler due to lack of sales. The Quencher mug had hit the market and began to take over. Meanwhile, two brilliant women from The Buy Guide blog had recently...
about 2 years ago • 3 min read
BRENDA ECKHARDT Online Marketing Coach + Photographer Hi Reader, If you feel stuck not knowing where to begin with marketing, you're not alone. We all spin our wheels in overwhelm at times! It all comes down to "the one thing." What's one thing you can focus on right now, to move your marketing forward? Keep this goal in mind: Get the right message, to the right person, at the right time. It's that simple. So what's the most powerful way to do this? It's not social media. It's EMAIL. Did you...
about 2 years ago • 3 min read